In addition to TV, what other fields can transparent OLED be used in?

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In the era of digital information explosion, display technology is undergoing an unprecedented change. While we are still marveling at the extreme frame of full-screen mobile phones, a screen that can "disappear" has quietly changed our lives - this is the OLED transparent screen. It not only redefined the boundaries of human-computer interaction, but also set off a "transparent revolution" in business, culture, transportation and other fields.

Technological breakthrough: evolution from "visible" to "invisible"

The traditional display pursues "how to better present the content", while the OLED transparent screen solves "how to integrate the content into the environment". The core breakthrough of this technology is: pixel-level light control technology: each OLED pixel can independently control transparency and achieve a light transmittance of 40%-50%. On Samsung's latest transparent commercial display, it can even reach 65% of light transmission performance, which is almost invisible. Ultra-thin flexible substrate: 0.03mm ultra-thin PI substrate is used to make the screen thickness exceed the 1mm limit. The 55-inch transparent screen developed by LG Display can be pasted on the glass like a poster, completely subverting the physical form of the display device. Environmental adaptive system: adjust the brightness in real time through the light sensor, and keep the picture clear at the peak brightness of 1500nit, which solves the problem of the visibility of the transparent screen in strong light. The traditional on-board display has always faced the "paradox of existence": the larger the central control screen, the higher the risk of the driver's line of sight shift; although the HUD head-up display can project information, the imaging distance and clarity are limited. The breakthrough of OLED transparent screen is that its light transmittance of more than 80% allows the screen to be integrated with the car window in the state of the screen, and it can present a high-contrast picture when the screen is lit. The 15.6-inch OLED co-driver screen of the NIO ET9 model seems to be suspended in the air when playing a movie, and when passengers need to process emails, the screen can be instantly switched to anti-peeping mode.

What is more noteworthy is the leap in security performance. The 27-inch OLED curved screen of the Hyundai Genesis GV80 model uses intelligent partition display technology to project navigation information directly in front of the driver's line of sight, while secondary information such as air conditioning control is displayed in the edge area. This "information layering" design reduces the driver's distracted time by 40% and reduces the risk of accidents by 25%. The wireless transparent OLED TV technology developed by LG Display may even make the entire windshield a display carrier in the future to achieve real "holographic navigation".

Despite the attractive market prospects, the road to industrialization of OLED transparent screens is still full of challenges. Dongxu Group's breakthrough OLED carrier glass production technology has increased the yield of domestic materials from 55% to 85%, and the cost of a single chip has been reduced by 40%. The GT1A0S touch chip developed by Pathfinder adopts an original self-capacity scheme, which realizes multi-touch with only a single-layer sensor, reducing power consumption by 30% compared with the traditional scheme. These technological breakthroughs are reshaping the industrial landscape: the market share of OLED car screens has jumped from 3% to 17% in 2024, and is expected to exceed 30% in 2027.